Back to Basics - Why we returned to fair trade and some basic coffee techniques

Coffee is more than just a beverage; it’s a ritual, a passion, and for many, a way of life. As coffee enthusiasts, we seek the perfect cup, exploring various brewing techniques that can elevate our daily brew into something extraordinary. We also have re-committed to using fair-trade coffee beans and promoting our fair-trade partners. Whether you are a novice or a seasoned barista, understanding different brewing methods can enhance your appreciation for this beloved drink. In this post, we will explore some of the top coffee brewing techniques that every coffee lover should know as well as explain why we went back to basics.

Close-up view of a pour-over coffee setup with freshly ground coffee

Back to Basics

When we first created Clark’s Coffee, we had one goal: to create the best cup of coffee possible and provide it to everyone who also loves coffee!  We started this process by trying all different kinds of coffees, researching where the best beans grow, visiting different farms and learning the best processes for roasting the beans that would lead to that delicious sip in every cup.  We found that mountainous lands tend to provide the best beans and after a particularly impactful trip to Costa Rica, we decided to source our original beans from certified fair-trade farms in Costa Rica. 

As Clark’s coffee grew, so did the demand. We regrettably made the decision to go away from our fair-trade partners in attempt to maximize profit. We know now that was the wrong decision. This resulted in lower quality coffee, surprisingly less profit, and worst of all a new distrust between Clark’s coffee, our consumers and employees. We immediately started the research process over and ultimately learned that fair-trade products are best. They’re best for the farmers, best for the environment and best for our global responsibility.   Click here to learn more about why fair-trade products are best.

As we mentioned in the most recent press-release, and Instagram posts, we are committing to going back to basics.  We have re-initiated the contract with our fair-trade partners and plan to involve the farmers, our store employees AND the consumers in the new process. We are implementing a new social media strategy to encourage involvement from you, our consumers.   We’ll have livestreams and Instagram “takeovers” so everyone can be involved in the process and have confidence that we are a trustworthy coffee company who acts responsibly and does good - for you, for our coffee community and for the world. So we’re going back to basics. Follow along with this blog, our newly designed Instagram page and on all social media platforms for the latest updates! Check out our new Instagram page, X and Linkedin for more updates

Types of coffee -

Pour-Over Brewing

Pour-over coffee is a manual brewing method that allows for precise control over the brewing process. This technique involves pouring hot water over coffee grounds in a filter, allowing the water to extract flavors as it passes through.

French Press

The French press is a classic brewing method that produces a rich and full-bodied cup of coffee. It involves steeping coffee grounds in hot water before pressing them down with a plunger.

Espresso

Espresso is a concentrated coffee brewed by forcing hot water through finely-ground coffee under high pressure. It serves as the base for many coffee drinks, including lattes and cappuccinos.

Aeropress

The Aeropress is a versatile and portable brewing device that combines immersion and pressure brewing. It’s perfect for those who want a quick and flavorful cup of coffee.

Cold Brew

Cold brew coffee is made by steeping coarsely ground coffee in cold water for an extended period, typically 12-24 hours. This method produces a smooth and less acidic coffee.

Conclusion

Exploring different coffee brewing techniques can transform your coffee experience from ordinary to extraordinary. Each method offers unique flavors and aromas, allowing you to discover your personal preferences. Whether you prefer the precision of pour-over, the richness of French press, or the intensity of espresso, there’s a brewing technique for every coffee enthusiast. And at Clark's coffee we take pride in using our fair-trade partners, learning how to brew the perfect cup and, most importantly, share it with you.

So, gather your equipment, experiment with these methods, and enjoy the journey of crafting the perfect cup of coffee. Happy brewing!

References:

25 Facts about Fairtrade. (n.d.). Fairtrade.net. https://www.fairtrade.net/uk-en/get-involved/resources/blog/25-facts-about-fairtrade.html

Heinze, A., Fletcher, G., Cruz, A., & Fenton, A. (Eds.). (2024). Digital and social media marketing – A Results-Driven Approach (3rd ed.). Routledge Taylor and Francis Group. https://doi.org/10.4324/9781003372189

Admin, & Admin. (2025, September 24). Where coffee beans grow: key regions & growing conditions explained. Coffea Alchemy. https://coffeaalchemy.com/where-coffee-beans-grow/